LONDON MUSEUM

I worked on the London Museum rebrand guidelines at Uncommon. To help position Molly the pigeon as the mascot of the museum - made by the hands of a Londoner, from the clay of the River Thames - I also wrote a manifesto about clay.

We are born from clay and earth;

Our bodies, cities and civilisations

Moulded

And sculptured

From these fertile elements

At first, breeding human souls and flesh;

Our hands and bodies,

made to replicate life

And so we create, with our hands

Turning clay and water into shapes

Shapes into cities

Cities into history

We are born from clay and earth.

HOLIDAY INN / JWT

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